Health & Safety

Branding Health & Safety

Health and Safety.

Fallen asleep yet? No three words have caused more eye-rolling or ridicule at the water cooler over the latest low-ladder-usage training course than good old Health & Safety.

Admittedly, when people do engage with it, it’s not the most exciting of subjects. But it is a hugely important part of what we do every day. Whether you’re a multimillion-pound construction company or a three-man band professional services provider, it’s something that we all have to embrace (well, at least address) to create a safe and secure working environment for our employees.

So let’s be a little radical and look at it from a different perspective: using Health & Safety as a PR tool.

We put a lot of time and investment into Health & Safety Services (or at least we should) so why not try to make a return on that investment? Some very familiar brands have gone the extra mile to highlight their dedication to Health & Safety. Companies such as Laing O’Rourke (the “Get Home Safely” scheme), Carillion (“One”) and Scottish Power (“It All Matters”) are just a few of the major players to put it all on display when it comes to their take on Health & Safety.

The idea is simple. First and foremost it is to communicate their message of how seriously they take their Duty of Care to their employees.  But not just internally. Creating a brand out of their Health & Safety, is also a way of saying to potential clients or customers just what a grown-up, responsible and forward-thinking organisation they are.

Well, so what? Funnily enough, it turns out that most potential clients would much prefer to deal with a supplier that considers itself careful and responsible to both its customers and staff and not one that would have its employees cleaning the windows of the London Shard using an abseiling harness made out of bailing twine.

Of course, as a small or medium-sized business, no one would expect you to have the same resources to put into a Health & Safety campaign as the national and global conglomerates, but there are a lot of simple, practical things you can put in place to start reinforcing your safety brand. The key is to shout about it: promote it in your client newsletter and on the website; use social media and email footers. Why not brand it alongside your usual corporate branding on promotional materials such as pens, mugs and notepads? And if you’re in a business that uses them, stick it on your hard hats or company vehicles. Getting your workforce to buy into your safety brand is as important as the external message you’re trying to get across. A few Health & Safety “brand” messages around the office may be a little more eye-catching than just the pro-forma Health & Safety Executive posters and immersing them in the brand will help them further promote the message to clients.

But make sure you practice what you preach by keeping your employees refreshed with training and legislation updates and reinforcing the importance of what you are doing and why.

So using your efforts to ensure your staff is safe and their working environment is a healthy one can also be used to your advantage. You will inevitably invest time and money in the endeavour – so why not try and get something back? It’s not as if your low-ladder-usage training course is going to directly bring you new business (unless you make low-level-ladders, that is) but promoting the fact that you consider your staff important enough to warrant such training could put your nose ahead in a closely run tender. We are all striving to find something that sets us apart from our rivals and, in a competitive market, these are the things that can make the difference.

Not sure where to begin? Park City Consulting is an award-winning Health & Safety Consultancy, based in Essex, working with businesses all across the country. If you’re seeking support. Get in touch with our team and we will be more than happy to have an initial chat to discover how we can support your business. 

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Saul HunnaballSaul Hunnaball
15:44 12 Aug 22
We have worked with Park City for our HR and Health and Safety support for many years now and have always received an excellent service.Carley is our Consultant and she is always so helpful, as are... her colleagues when she is unavailable.I would highly recommend Park City.read more
Lea CuttingLea Cutting
08:31 27 Jul 22
Park City have worked with us for many years, advising and guiding us regarding HR and Health & Safety, along with supplying valuable training.We work with many people in several areas of expertise,... Sara Godfrey, Jennie Galione, Ashley Williams, Sam Parcell, Stephanie Devans, Poppy Hayhoe.They build confidence within our company and are always available with support and advice.They provide a consistent, professional, hands-on service, second to none!Thank you from DH Industries Limited.read more
Vikki PringleVikki Pringle
11:12 20 Jul 22
The team at Park City offer us the right level of service needed to confidently run a small business. They keep us up to date with UK policy HR requirements, help us manage any staff changes or... issues and policy documents. The team are informed, friendly and remain professional in my experience.read more
Tracy MeadTracy Mead
07:12 20 Jul 22
The DS Group have been working with Park City now for a number of years and we have found their HR services to be invaluable. The service received is always to the highest professional standards and... they have assisted our business in becoming more efficient and effective in all HR matters.My consultant Sam Parcell is always on hand to help answering any questions quickly and professionally and she offers vital guidance, advice and support to us.We as a company will continue to use Park City’s services for many years to come and we cannot recommend them enough!Tracy Norton-Mead, Operations Director at the DS Group.read more
Katie HerbertKatie Herbert
13:35 07 Jul 22
We have worked with Park City for almost 10 years and have built up a great professional relationship over the years. The team are so friendly and helpful, and nothing is ever too much of an ask for... any of them. Our main HR contact is Carley, who is lovely, and she is very prompt in dealing with any queries we have regarding our 100+ staff. We would highly recommend their services for any local business.read more
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