Creating a Successful Recruitment Campaign

Recruiting staff can be a very time consuming activity, usually involving managers and senior staff who can ill afford to spend time away from their usual day to day activities.

If your business is thinking about hiring new staff at any point in the near, or even distant future, it’s essential that you have a recruitment strategy in place to make the process as seamless as possible. And with a skills gap opening up for employees with specific technical experience in particular, getting yourself one step ahead of the game is absolutely key.

Key things to focus on when setting up your recruitment strategy include:

  • Clearly define the vacant position and what skills and experience are required.
  • Consider where to advertise the vacancy including on your website, job boards, trade publications (both on and off line) and social media.
  • Ask for referrals from existing employees, clients or suppliers.
  • Think about whether anyone internally be promoted the role, thus potentially then needing to recruit for a less experienced position.
  • Use an external recruiter if you have someone you trust and have a good track record with.
  • Think “outside the box” and consider candidates you might not have looked at previously, such as ex-armed forces, those looking for a career change, or someone willing to undergo further training.
  • Be open an honest in interviews with prospective new employees to make sure if they do take the job they know exactly what to expect.
  • Sell your business as at every stage of the process, it’s the best way of getting someone to buy into your brand.

Publicising your recruitment activity not only helps you target and attract the right candidates, it can also serve as a useful publicity tool: it sends out a positive message that your business is strong and growing to both customers and competitors alike. So whether your recruitment needs are immediate, or six months down the line, it’s never to earlier to start putting that recruitment strategy in place.

At Park City we have extensive experience of helping our clients develop recruitment strategies as well as handling the whole recruitment process on their behalf. Contact one of our consultants today to find out how we can help your business attract the best talent.

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Saul HunnaballSaul Hunnaball
15:44 12 Aug 22
We have worked with Park City for our HR and Health and Safety support for many years now and have always received an excellent service.Carley is our Consultant and she is always so helpful, as are... her colleagues when she is unavailable.I would highly recommend Park more
Lea CuttingLea Cutting
08:31 27 Jul 22
Park City have worked with us for many years, advising and guiding us regarding HR and Health & Safety, along with supplying valuable training.We work with many people in several areas of expertise,... Sara Godfrey, Jennie Galione, Ashley Williams, Sam Parcell, Stephanie Devans, Poppy Hayhoe.They build confidence within our company and are always available with support and advice.They provide a consistent, professional, hands-on service, second to none!Thank you from DH Industries more
Vikki PringleVikki Pringle
11:12 20 Jul 22
The team at Park City offer us the right level of service needed to confidently run a small business. They keep us up to date with UK policy HR requirements, help us manage any staff changes or... issues and policy documents. The team are informed, friendly and remain professional in my more
Tracy MeadTracy Mead
07:12 20 Jul 22
The DS Group have been working with Park City now for a number of years and we have found their HR services to be invaluable. The service received is always to the highest professional standards and... they have assisted our business in becoming more efficient and effective in all HR matters.My consultant Sam Parcell is always on hand to help answering any questions quickly and professionally and she offers vital guidance, advice and support to us.We as a company will continue to use Park City’s services for many years to come and we cannot recommend them enough!Tracy Norton-Mead, Operations Director at the DS more
Katie HerbertKatie Herbert
13:35 07 Jul 22
We have worked with Park City for almost 10 years and have built up a great professional relationship over the years. The team are so friendly and helpful, and nothing is ever too much of an ask for... any of them. Our main HR contact is Carley, who is lovely, and she is very prompt in dealing with any queries we have regarding our 100+ staff. We would highly recommend their services for any local more

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